My logo design is based on the architectural shape of the new One World Trade Center designed by Skidmore, Owings & Merril. The unique 8-sided faceted angle glass design takes a 360 degree advantage of each day’s reflectivity, displaying an infinite number of colorful hues back upon its viewer.

Typically I’m not a huge fan of logo’s that represent shapes of buildings because of the lack of connecting people and emotion, though, I saw an opportunity to take advantage of the fascinating shape of the glass building and express meaning.

Like the logo design, each one of us also has the ability to reflect truth and the fondness of life back into ourselves and one another. As we stand tall, our embodied facets are joined depending on each other, sharing a wide colorful spectrum of wisdom, knowledge, compassion and gratitude—unifying and celebrating the pure qualities of hope.

As an unexpected surprise and for design sake, if you look closely you’ll notice a subliminal “W” (for World) formed into the elongated shape.

(See below) Logo B demonstrates a slight tapered detail. Over the years and months, I’ve notice architectural renderings of the building in both tapered and straight.

Proposed logo, (c)Copyright 2009, Stephen Cascio

A - Proposed logo, (c) Stephen Cascio

Artist rendering of One World Trade Center

Artist rendering of One World Trade Center

Logo with tapered detail  (c)2009 Stephen Cascio

B - Logo with tapered detail (c)2009 Stephen Cascio

Logo in Black & White. Reproducing logos in B&W in this electronic era and communication mediums has become less of an issue.

Logo in Black & White. Reproducing logos in B&W and gradations in this electronic era and communication mediums has become less of an issue.

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