Your thoughts and comments are much appreciative.

Stephen S. Cascio

Design Studio
Kenosha, Wisconsin USA
Located between Chicago and Milwaukee on the shores of Lake Michigan

Direct (262) 653 8000
Facsimile (866) 570 0940


Website on more of Stephen Cascio’s logos and wordmarks

Website on Stephen Cascio’s design


About Me

For over 25 years, I’ve designed brand and corporate identites from start-ups to Fortune 100 companies to cities to associations. Some of my clients have included Snap-on Incorporated, PPG, Miller Brewery, Allstate, Jacobsen and Jockey International.

Back in the early 80’s, I took some of my raw talent in illustration, photography and visual communication to Snap-on Incorporated, where I went on to create my first major identity–the Snap-on logo that still remains and signals the brand some 30 years later.

I joined a small multidisciplinary design firm as a Senior Designer where I was influenced by Bauhaus and the innovations of German design, the sensibilities of Frank Lloyd Wright and pioneer logo designer, Paul Rand. There, I helped developed corporate branding programs, packaging, print, environmental and product design.

I established my current practice Cascio Design in 1992 and in the years since has provided corporate branding and design for clients in a variety of industries. During this time, one of my accomplishments was the design and branding of bathroom accessories for Noveletti that won a design award at the 2002 International Kitchen and Bath show. In fact, HGTV thought the products were intriguing enough to showcase them to their millions of viewers.

In 2008, I created Pure Identity Design, a wordmark/logo identity service that partners with strategic branding and design firms, and in select partnerships with corporate leaders.

When I’m not in my world of design and identity, you’ll find me serving on the local Community ArtsFund or on a tennis court, composing music or abstractly painting, capturing life with my camera, strategizing the next business opportunity or mingling with nature, sharpening up my culinary skills or just curious about the world and the kinds of people who make a difference.