Brand touchpoints? You guessed right. It’s all the points in which the brand interacts with the user, i.e., answering the phone, packaging, logo, signage, business card, websites, sales team, customers service… you get the point.

This logo demonstrates its diverse design application from employee lapel pins to retail gift bags. As part of the identity designer’s role, it’s important to understand a wide range of materials like paper, metals, glass, textiles and even digitally how the logo will effectively reproduce.

What’s the most critical facet in this process? Threading the brand “Consistently” through good design communication.

Retail shopping bag and employee lapel pin

Retail shopping bag and employee lapel pin

Advertisements